Question

Topic: Website Critique

Who To Use For Web Design/digital Marketing Group?

Posted by LemTen on 11/3/2011 at 4:17 PM ET 250 Points
Hi MPers,

I'm beginning to scope a project for a mid-sized company, and I believe the best approach will be to work with an outside company that has equal parts web design and development capacity, along with a grip on digital marketing.

So, my question is two-fold:

1) What do you think of this idea?

2) Can you recommend some firms/people to look into based on the goals below?

This is a considerably sized project with a lot of moving parts. Here are the objectives as they stand, from a top-level:

1) Assist with homepage/web strategy, positioning, and branding

2) Re-design and develop corporate website with 50-120 pages; this includes landing pages, information, etc.
-SEO-friendly
-WordPress based
-Appropriate landing pages, conversion funnels, C2As, etc.

3) Assist with information design/organization - creating a usable and scaleable way to organize the company's services offerings for the web.

3) Media kit - stationary, brochures, folders, business cards, letterhead

4) Design - newsletter, Twitter, Facebook, Invitations

5) (Tentative) A light dashboard for use with the corporate website
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RESPONSES

  • Posted on 11/3/2011 at 4:22 PM Accepted
    Hi Vincent,

    Can I ask where you are in the world.???
  • Posted on 11/3/2011 at 4:25 PM Accepted
    You've lumped a lot of things together that might be better kept separate. It's not likely you'll find a company that's truly expert at all the components, so you'll probably end up disappointed in something.

    Why not start with just #1 and see how that goes? If you're satisfied with what you get, you can ask about #2. Etc.

    If you decide to go that route, we'd be interested in working with you to address web strategy/homepage, positioning and branding. And maybe we'd even be interested in more ... but let's not start by trying to "swallow the elephant whole." (Use contact info in my profile, if you want to pursue this.)
  • Posted by LemTen on 11/3/2011 at 5:10 PM Author
    Than you for the responses thus far.

    B&B - I'm located in Boston & New York

    MGoodman - You're right about not swallowing the elephant whole. However, there is considerable overlap - in my opinion - between these separate items, so I want to make sure the vendors/solutions can compliment one another. What tends to happen is it may begin with web D&D and then lead to a larger branding conversation.

    Does that make sense?

  • Posted by darcy.moen on 11/3/2011 at 8:23 PM Accepted
    You may want to consider contacting Kelly Galvin at www.kellygalvin.ca

    Kelly does excellent work. I highly recommend him. He understands branding, multi-media, and print. I can dove tail in with social media if you are interested.

    Darcy Moen
    Customer Loyalty Network.
  • Posted by Harry Hallman on 11/4/2011 at 7:26 AM Accepted
    I agree with Mr Goodman. You have several expertise lumped into one. That being said I would suggest Rob Mathea at Bliss Agency.Bliss Creative, LLC
    2746 Iowa Drive #102
    Fort Collins, CO 80525
    P: 404.625.4021.

    He has created many Wordpress sites and has 14 years experience creating web sites and other online marketing tools.

    Rob was a partner and Creative Director for my web development company. He is excellent and affordable.
  • Posted on 11/16/2011 at 10:34 AM Accepted
    I can recommend a company who did a lot of work for me when I was at The Times. They are based in London. The company is called Skyron and the person to speak to is Yannis Marcou https://www.skyron.co.uk/

    The only thing that might fall out of their area of expertise is (5) Media Kit, however they can probably point you in the direction of someone who can help.

    If you speak to Yannis, please mentioned that Kathryn S-R referred him to you.

    Thanks and good luck.
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