Know-How Exchange : Advertising/PR

As a brain unclogger - try picking out words / groups of words that are the general words:

Cleaning
Pool
Swimming
Maintenance
Service
Pole


Then find the emotional / problem solving connection:
less work
looks like new
problem pool fixer
headaches

Add a little humor or irony.

Check for the domain name and use keywords for SEO in the URL.

Check for service-marked, trademarked, and state registered names to avoid confusion or legal issues


The Pool Valet
More Time for Fun Pool Service
Sparkle Pool Cleaning
One Less Chore Pool Service
Man With the Pole Pool Cleaning
Best Swimming Pool Cleaning Service
No Worries Swimming Pool Service
Pool Cleaning and Maintenance Sucks
Pools & Ponds Cleaning Service
Pool Maintenance by _________________
Swimtime Pool Cleaning and Maintenance
We Fix Broken Pools
Like New Pool Services
Well Balanced Pool Water Maintenance
The Pool Fixer
Bikini Time Pool Maintenance
All Year Pool Service

Do the final choices roll off the tongue easily and stick in your (their) brain? Make a long list and bounce them off many other persons for a "test market" and solicit comments of why they like or don't like a name.

Don't be in a hurry - the name is something you'll (have to?) live with for many years as you build your brand.

Bob

Don't forget to consider adding your region/city to the name. It'll help people to find you online more easily.

Who is your primary target audience? Where do they live? What are they doing now to keep their pools maintained? What is their most important unmet need?

And why should they choose you for pool maintenance? What makes you different from, and better than, your competitors -- especially those who have been around for several years?

Pool Savior

Pool-u-Out Service

Pool The Day

Pool Cleaning Profs

Clean and Clear Waters


Good luck!

Whatever name you select, consider a tagline:

We do the work so you don''t have to!