Question

Topic: Advertising/PR

Media Research Tool

Posted by mjohnson on 1/19/2012 at 12:15 PM ET 250 Points
Looking for a online service to perform Media Research and Analysis for specific area for multiple clients. Anyone know of such a product?
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RESPONSES

  • Posted by Sally on 1/19/2012 at 8:00 PM Accepted

    If you haven''t already, just google online media research. I am sure that you will find agencies that perform that role. If you do, make sure you obtain some references so you can understand the depth of the work provided. I have been disappointed with some that profess to provide custom approaches when the result is just a template.

    Another source might be a local radio or tv station as they generally work with agencies that provide that service.
  • Posted by fitzrobbi on 1/20/2012 at 5:00 AM Accepted
    you are right same happen to me...TV stations and radio station are the best to deal with.
  • Posted by mjohnson on 1/20/2012 at 9:16 AM Author
    Thank you. We are currently using a local ad agency but the product we are getting is minimal at best. I was hoping to find a data base that might be able to assist me in all 52 states but that may be too much to ask for.
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