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Topic: Student Questions

How Is The Global Beauty Market Is Segmented?

Posted by Anonymous on 11/5/2004 at 9:45 AM ET 250 Points
I have to research into the global beauty market . A critical analysis of the global marketing environment for the beauty business is needed. I am having difficulty in evaluating how the global market is segmented. How do u define your market? I would appreciate any input.
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  • Posted by Peter (henna gaijin) on 11/5/2004 at 2:59 PM Accepted
    This is not an area of my expertise, but I would imagine that the following would be used for segmentation:

    - products for men versus products for women
    - area of the body which the products work on (hair products, facial makeup, etc.).
    - the definition of beauty for the market (skin whitening products are desired for some markets, skin tanning products in others, etc.)
    - age of target market (acne products for teens, wrinkle removers for middle age, etc.).
    - probably some general demographics also, such as country's population's age breakdown, economics, etc.
  • Posted by SRyan ;] on 11/5/2004 at 4:21 PM Accepted
    I think Peter's done a good job of breaking down the segments.

    Have you considered taking a walk down the Health & Beauty aisle of your local grocery store? Perhaps the market segments will jump off the shelves for you. ;]
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