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Topic: Student Questions

What Financials Are Needed In A Marketing Plan?

Posted by Anonymous on 11/5/2004 at 9:46 AM ET 125 Points
Hi,
What financials are needed in a marketing plan. I am assuming we're an existing company.

Thanks,
Stanley Resor
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  • Posted by Peter (henna gaijin) on 11/5/2004 at 12:17 PM Accepted
    In a marketing plan, the only financials would be related to the costs of doing the marketing and expected ROI from the programs.

    The vaste majority of financials would show up in the business plan. The marketing plan is one part of the business plan. Business plans would have income statements, break even points, cash flow analysis, etc.
  • Posted by Chris Blackman on 11/6/2004 at 7:23 AM Accepted
    Draft Marketing Budget figures, i.e. Marketing Costs, including cost of all marketing & support personnel, office expenses, IT contribution & other overheads (burden), detailed forecast of marketing expenditure with explanation of all proposed programs, anticipated ROI and any non-financial benefits of proposed programs.

    Hope that helps.

    ChrisB
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