Know-How Exchange : Taglines/Names

What's wrong with the phrase "Portland's Premier Interior Design Studio" (that's on your website)? It says clearly what you do.

Or:
- Portland Interior Design Synergy
- Transform Your Home Into Your Dreams
- The Portland Interior Design Fanatic Team

Jay - that is something we thought would be a good one. It is to the point. Maybe we are trying to be too clever....

Express Your Unique Style
Interior Design Unique to You
Discover Your Personal Style

You might start by defining more precisely who your target audience is and what you want the tagline to communicate to them.

I would think the goal should be to add some emotional payoff or overtone to the name. If so, what emotion do you want to evoke? What is the most important benefit you deliver to your customers?

We want to target higher end clients but not scare away mid-range ones. We want to let them know that we can take the stress out of a build /remodel/ design and that we will help them achieve the home of their dreams. We want to make their lives more beautiful and functional with our designs.

Steve- Grear suggestions!

I am on the same page as Steve. The main misconception with interior designers (my first degree and I have many years experience selling to those in the trade) is that you lose your personality. In my mind a good tagline (and name) should indicate of couse what you do, but add intrigue so someone will be inclined to not brush it off. Adding intrique makes them want to learn more not just say "oh, I know what they do, file this".

The other challenge is that they want to do it themselves (to express themselves) but don't want to muck it up. Your wording is perfect on the site (applause)

The wording on your site "we help our clients to visualize their own ideas." That is exactly what a good interior designer does .

Your Design, Our Expertise
You Create, We make it Real
or just "we make it real"
With Our Help, Express yourself professionally
Your Design, Our professionals
We make your design reality
Express your personality professionally
Express the Inner You
Your Home, Your Design, Our Expertise

I added the extra verbage to help others understand the designers process and hope to get you even more ideas.

I am presenting these ideas on Tuesday to the group and I am excited to have so many of them.
The things that keep drawing attention to me are-
"Portland's Premier Interior Design Studio" and the words "visualize" , "create", "inspired design"

Do you think we could do a tag line on our signage of "Portland's Premier Interior Design Studio" and underneath have the words "inspired design"? Is it too much?

OK - we are hammering this out right now. Two of our younger designers feel that Premier is a word that is old-fashioned. The other four of us like it. Does anyone out there have input on this?

"inspired Interior Design Services" is one of our fans
Thoughts?

Are you still trying to connect with an emotional feeling? If so, "inspired" probably isn't your best choice. What emotional words do people use after talking with you? Do you make their homes feel more: relaxing, spectacular, safe, impressive, successful, peaceful, etc.?

Premier might be a bit self-serving if you're just starting out together. If some (many/all) of you have won any awards, consider adding "Award-winning" to your tagline to give it social proof.

Thank you all for your valuable input. We have made a decision combining many of these ideas. I am closing out this post now. Thank you so much.