Question

Topic: Website Critique

Cpa Review Freemium Website Needs Messaging

Posted by margo.schlossberg on 3/14/2012 at 11:13 AM ET 125 Points
Hi, the cpareviewforfree.com website utilizes a freemium model but I don't think that is communicated clearly enough.

Additionally, the order page layout is not good but I am not sure what the best way is to improve upon it to make it easier to order and increase conversions of the actual paid material.

If anyone has thoughts, suggestions, or advice I would really love to hear them.
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RESPONSES

  • Posted on 3/15/2012 at 12:09 PM Accepted
    Kathleen is right on everything she says. The site is not very compelling or clear. You do need some outside guidance if you want it to generate interest and business.

    You might want to post a project in the "hire an expert" section of this website. (See column at the right side of this page.) Or you can check the profiles of top experts here to see if it looks like someone might be right for this assignment, and then contact them directly.

    This is an area where you probably want to pay for expert advice, rather than trying to be the marketing expert for yourself.
  • Posted by Jay Hamilton-Roth on 3/15/2012 at 9:45 PM Accepted
    Are you not getting enough traffic, or are the people who are visiting not staying (and ultimately converting into customers)? The key questions that I'd have upon visiting your site:

    - Who is your customer (where are they located, what schooling have they completed, etc.)?
    - Why should they trust your site for correctness/accuracy?
    - Do you have any proof of the quality of your site (# of people who've passed after working through your materials, etc.)?
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