Question

Topic: Student Questions

Dissertation Help

Posted by Anonymous on 3/14/2012 at 2:33 PM ET 125 Points
I have the idea of doing my Msc Dissertation around the title Branded fat: Are brands ignoring the plus size consumer

could i get any advice on this

I'm also open to doing a dissertation on event marketing, political marketing or charity marketing.

Thanks
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RESPONSES

  • Posted by Gary Bloomer on 3/16/2012 at 2:05 PM Accepted
    What, EXACTLY do you want to know? Are fashion brands ignoring larger people? Some are, some aren't. Those that embrace this customer will drive sales. Those brands that ignore this group of buyers won't see sales in the same sectors. Simple, really.
  • Posted by babbsela on 3/24/2012 at 4:18 PM Accepted
    Your request is pretty vague. Could you tell us more about your views, and what you want to know about "branded fat?"

    Regarding the second part of your question: We can't advise you on which topic to choose.
  • Posted on 5/1/2012 at 9:07 AM Member
    I want to start a phd programm in management next year. Now i nedd to accomplish the thesis project, but i'm in the beginning. I would like to study something in the international business area - maybe entry mode choice in new markets by sme's.
    How can i know, wich articles are the best one's?

    It is feasible to make a study that would ponderate the percentage of importance of each factors that are involved in the entry mode choice, considering one industry? What methodology should i use?
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