Question

Topic: Advertising/PR

Advertising An Online Wedding Planning Consultancy

Posted by rav.jaiya on 4/24/2012 at 11:41 AM ET 250 Points
1. I was previously a Markting Communications Professional and I am now seeking to set-up a unique Wedding Planner website online.

2. It will have various packages to chose from dependent on budget, the couples immediate requirements.

3. THESE ARE EXAMPLE OF THE PACKAGES.

- Complete Wedding Planning from beginning to end.
- Partial planning *( the bride may have her own ideas- venue, caterers already booked.
- Elements *(for the couple to chose areas of their wedding to the professionals e.g. venue sourcing, wedding cake, flowers, marque etc...

4. MY QUESTION IS:-

I am in the process of creating "actual advertising banners" for each package.
Will I need to seek legal advise, before I produce these?
There will be full features/benefits highlighted on each page anyway.

Just the initial advert will need to be consumer focused fit in with the Sales of Goods Act etc. Are there aspects of "Business Law" I need to consider first, before producing each advert.

Kind regards,

Rav
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RESPONSES

  • Posted by rav.jaiya on 4/24/2012 at 11:46 AM Author
    I look forward to valuable replies.
  • Posted by CarolBlaha on 4/24/2012 at 12:13 PM Accepted
    A website is a marketing tool, not a contract. Save the legalese for the contract you will have the client sign. That I would ask for legal advice. All your website is describing is potentially can do, this is no guarantee you can do this for every occasion and every time frame.
  • Posted by Gary Bloomer on 4/24/2012 at 12:13 PM Accepted
    Which country are you planning to do this in?
  • Posted by rav.jaiya on 4/24/2012 at 12:24 PM Author
    UK. I have chosen a niche'- Indian Weddings...

    This is what I thought- the terms & conditions would be in the "contract"...

    It's just I'm producing unique "advertising packages" from a creative agency.

  • Posted by CarolBlaha on 4/24/2012 at 12:52 PM Accepted
    You don't want to paint an unrealistic picture, that anyone can have a royal wedding on a pauper budget. So just be careful using definitive words-- go with "most likely" or "typical" -- use loose wording -- an insurance company here says "15 minutes could save you 15%", yes they could, or they might not also.
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