Advertising/PR - In urgent need of bakery marketing ideas from Anonymous: MarketingProfs Question 39218

Topic: Advertising/PR

In Urgent Need Of Bakery Marketing Ideas

Posted by Anonymous on 4/28/2012 at 9:39 PM ET 25 Points

What marketing ideas can I use for a home based pastry business?

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Posted by Gail@PUBLISIDE on 4/28/2012 at 11:48 PM Accepted

You'd have to share your product offerings, method of sale (store or Internet) and target buyer, for starters.
Posted by mgoodman on 4/29/2012 at 9:32 PM Accepted

Does this business have a name? A business plan?

Do you know who your primary target audience is? Where do they live/work? Where are they buying their baked goods now? How do they find out about new retail locations? (This is a retail business, isn't it?)
Posted on 5/1/2012 at 12:14 PM Author

These suggestions are very helpful and creative. Am meeting with the client on the weekend and will approach them with all the feedback I have compiled. Thanks so much for your support, am so happy now.
Posted on 5/5/2012 at 11:49 PM Accepted

If its home based make sure you have great online presence. Since you wont have a store you need a place to show & tell about your product or services.

I would also like to share an article that gives you 10 useful concepts to keep in mind when marketing your business. https://www.creativepile.com/2012/03/29/top-10-marketing-concepts-for-small...

Good luck!