Know-How Exchange : Website Critique

"Difficult Auto Electrical Repair Is Routine Here" are a lot of words, but for me, don't immediately convey the message you're trying for. Also "You spent enough time and effort
trying to get your car fixed" and "You have found two expert car electricians who:" are likewise not the strongest way to say what you uniquely offer. For example, "We Fix Your Car's Electrical Problems" or "Expert Car Electrical Repairs".

A major improvement over your previous website.

One thing I'd do is move the video from the About Us page to the homepage. It is very well done, highly engaging and believable. The picture of the new shop also belongs on the home page, in place of the old shop picture. Both of these are more interesting than the fuses.

There are opportunities to tighten up the copy, but overall this gets the message across and should work well for you.

Nice job.

I think this site will work for you as is. I would only add that you might get a professional graphic designer to help your home page look and feel a little better - spacing, font/size, white space the little touches a designer can see and fix. I think your "About Us" page has a better graphic tone than your home page.

best of luck,

Steve

NEVER use Black & Red : Check out the latest web pallets (Here is one example site: https://www.colourlovers.com/web/palettes/search/new). You have several shades of red going on that makes the page look like a crime scene. Have a professional image of your building especially if its on your home page. Try taking a photo along the side of the building and make sure it is straight. Find someone who can tweak the image in Photoshop; you'll be glad you did. The current home page image is not good and you can see that the business is next to someone's home (roof top in background). Also the asphalt is tore-up and does not enhance the building or the property. Remember the rule on first impressions.

The image showing the 'auto electrical problems' is out of focus. You need a clean crisp image. Use a stock photo (https://www.dreamstime.com/) if you can't take a good image. If you try to take it again, be in a well lighted area, use a micro setting and no flash or low flash to reduce glare. Please. . center everything on the page from the building down if using this page format. Everything shifts to the left once you scroll to the building. Ideally, you should never have to scroll (down) on the landing page. Have someone read over your copy, it can use some work.

Sorry for the harsh words - I call it like I see it!
WYSIWYG!

I think there are a lot of good suggestions from above. Having that photo of the new repair shop on the homepage would add a nice visual touch. A few things I noticed:

- Way too much bold text. As I moved through the pages i found it difficult to read. Bold on a screen behaves very different than in print. For example, on the homepage, the first 10 lines are bold. How would that make anything stand out to the viewer? It all looks the same.

- The Contact Us link at the top of the page should go to a contact us page. It looks like it is trying to send an email which on my system (the way it is configured) doesn't open anything except a window asking me what to use to complete the action. On the contact us page have the phone number, address, and then if you want to use the Email Us type link put it there. (or use a quick form which can be error checked)

- I like the top and the menu (barring the black and red color scheme) but the bottom of the pages look like they were just thrown together. From the Contact Us header to the bottom could be put together in a more professional manner. I also agree, move that Facebook above the fold and if necessary use a smaller graphic. I think people know what the "F" Facebook graphic is.

- On the testimonial pages, are those actual written quotes? I always cringe a little when using a quote has grammer issues (but that could just be me).

Overall, lots of potential...keep working it and making it better at each iteration.

Mike

Don't think about the image of electrical work - think about the benefit you're providing. Your customers don't care about what specifically you do, they just know that if it were easy to fix, anyone could do it. You're helping to remove a frustration in their lives, perhaps saving them money and time in the process. Yes, you could use an image of a scary-looking electrical bundle, but better to include the image of a happy customer, waving their thanks as their problems are a thing of the past.