Know-How Exchange : Advertising/PR

Hello, thanks for the responses. Phil, great questions - I'm glad you asked. First, I did mean lodging and casino separately, I view both of these venues equally as tough to advertise your product to.

For casinos, the obvious use would be for security, and with the multi-channel capability of the radios it would be for security on every level. From security guards and gaming surveillance officers, to the dining areas inside, and even maintenance should they see fit.

For the lodging side of things, it varies based on size and activity and even location as some lodging can be very unique base on the amenities they have. Golf courses, beach side service for example. Which, again based on activity could all definitely utilize radio communication. Internally, I see it very beneficial for the maid service and maintenance to be connected. Maids go through every room, if they notice something wrong that needs to be attended to they can quickly radio that in and someone can be on their way to fix it. How many problems do you think go unsolved as a maid goes room to room especially in a large facility simply because of lack of communication and time it takes to do their job? Also, supplies for the maid service. As they get to the end of their stretch in service, maybe they're running low on towels, toilet paper, cleaning supplies, etc. A simple radio call in for those supplies would allow the maid service to continue instead of leaving to restock. Which in return in would mean an increase of production, in a shorter time.

For the dining areas inside of lodging, just like a casino it would be utilized. Again, it does depend on activity. Any lodging that is hosting large business meetings or conventions, feeding a lot of people and typically under staffed for these events that maybe happen monthly, bi monthly could benefit greatly. An increase of customer satisfaction will always lead to better customer loyalty - and on a larger scale such as conventions or business meetings, maybe that means they return to your venue next time.

In closing, I think image is a huge deciding factor as well. A customer walks out of his room, tells a maid he passes in the hallway "Excuse me, my faucet is leaky and the dripping kept me awake some last night." Or, "My TV reception just isn't coming in right" whatever the case may be, the maid politely apologizes for the inconvenience, picks up her radio and calls in the problem. Immediately the lodging customer knows not only do they care, but my problem is being taken care of, and being taken care of promptly. This example could be used in many situations. A man walks in to a high end hotel with some luggage. The frost desk radios for a bell hop. At first is it not expected because the bell hops may not be visible, but also the customer feels special - like he is being taken care of. I think that is a goal all lodging aims for.

My problem is getting this in front of the right people in an advertising matter, which is why I'm here.