Website Critique - A financial website - asking for opinion from Anonymous: MarketingProfs Question 39575

Topic: Website Critique

A Financial Website - Asking For Opinion

Posted by Anonymous on 6/26/2012 at 6:21 AM ET 250 Points

Hi Guys

Please evaluate the website: www.fundinvestor.co.za

Ideally, ways to improve.

Any disturbing items.

Thanks

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Posted by SteveByrneMarketing on 6/26/2012 at 11:16 AM Member

First impression - nice clean professional looking website. I see your name "FundInvestor" in the mirror image logotype. Now what? I don't immediately see anything that tells me exactly what you do. And I don't immediately know what you want me as a visitor to do. These are the two most important things a website needs to be clear on within a few seconds of viewing.

hope this helps,

Steve
Posted by SteveByrneMarketing on 6/26/2012 at 12:00 PM Accepted

To expand on my comment, I do see your call-to-action "become a member-free" and I do see the "Contact Us" and "About Us" tabs. What is missing is some guidance for how you want me to navigate through your site, how to best learn what you do, what to click first, reasons why I should take action, what do I get for becoming a member. In short, how do I quickly qualify YOU as of interest to ME.
Posted on 6/27/2012 at 6:57 PM Accepted

Biggest problem: No benefit promise.

What's in it for me to visit this website or take any of the actions shown?

Without a clear and compelling benefit, why would anyone stay on this website?