Question
Topic: Advertising/PR
How To Approach A Company To Sponsor An Event?
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As the brand is new, i feel that sponsorship by a relevant company (such as an alcohol company, nightlife or other student related company) would add both authenticity and strength to the brand.
How can you approach large companies with these micro- advertisement opportunities? The benefits would be that the brand would be seen by thousands of students on promotional material, if the brand grows a loyalty to original sponsor would remain, low cost (I would not ask for a fee as such, merely permission for the brands association and a contribution of merchandise etc..) and a chance to really penetrate a new set of customers (first year university students looking to 'live the uni experience)
What I'm really looking for, is contacts into this seemily hard to approach world of sponsorship.
Any help would be greatly appreciated
Chris,