Question

Topic: Taglines/Names

Looking For A Tagline For An Urban Planning Firm

Posted by Anonymous on 8/19/2012 at 4:14 PM ET 250 Points
We are developing a small urban planning firm that also does public involvement, environmental documentation, and strategic planning.

We are using our last name in the title followed by the word "Group".

Because we offer numerous services, the tagline issue has been difficult to figure out. The tagline we need should convey (could also just be a series of single words) should emphasize planning, communication, and strategic solutions. We want clients to understand we strive for excellence and quality solutions for them. We value collaborative problem solving as we address urban planning problems. We support environmental sustainability principles and look at projects from social, economic, and environmental perspectives.

Our clients are interested in bottom line results and implementation.

We are totally open to ideas.

Thank you.
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RESPONSES

  • Posted by Gary Bloomer on 8/19/2012 at 6:29 PM Accepted
    If a tag line is seen as an "issue", it's worth reviewing the reasoning behind thinking you need one.

    How will this phrase serve to position you, and how will it serve to condition people's thinking about the things your company does and the services it offers?
  • Posted on 8/19/2012 at 7:32 PM Author
    Thanks Gary, you raise a good point. It is worth going back and looking at these questions. Though we know what we want to convey and how we want to position ourselves, finding that phrase that is simple and to the point is where we are a little stuck.
  • Posted by Jay Hamilton-Roth on 8/19/2012 at 9:20 PM Accepted
    Who specifically are you targeting and why would they want to hire YOU? Focus your tagline on a key benefit you provide them, rather than a laundry list of services you offer.
  • Posted on 8/19/2012 at 10:52 PM Author
    We will service local governments primarily, and private developers. I think reorienting our thoughts toward a key benefit may simply this process. Capturing the laundry list of what we offer in one phrase has been what's slowing us down.

    Thanks.
  • Posted by NovaHammer on 8/20/2012 at 11:14 AM Accepted
    Cutting Corners By Design Only.

  • Posted on 8/20/2012 at 11:23 AM Author
    This is all such great feedback! Thanks everyone!
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