Know-How Exchange : Website Critique

There are a few reasons why your business hasn't taken off.

Perhaps the most important reason is that you didn't start with a business plan that included a solid marketing plan component. So you developed the product without first knowing how you were going to market it. That's one of the most common reasons new businesses fail.

It may or may not be too late. You'll need a professional marketer to get involved with you if you want to smoke this out and see if there's a way to salvage the business.

Second, you have forgotten (or ignored) the big-idea benefit. WHY would someone want what you're selling? How will they be better off? Your headline/paragraph on the homepage never even alludes to the benefit.

If you're going to continue to try to make this business work you need to identify your target audience very specifically, and then determine what the important benefit is that they want (and that you can deliver). Without that, nobody is going to buy or recommend your site or product.

For this you could use some Positioning help.

I'm sorry there isn't a quick and easy answer for you, and that the real solution is going to cost some professional fees, but I really don't see a way to be of legitimate help to you with a few hundred words in a quick response. (This forum isn't the place for a full-blown marketing project.)

You can try posting a project in the "Hire an Expert" section of this website (see the column at the right side of this page), or you can browse the profiles of some of the top experts here to see if any of them have the right background for your project and contact them directly.

Finally, let me suggest a how-to e-book guide titled The 3 Pitfalls That Kill Most New Businesses ... and How to Avoid Them. You can purchase it here: https://bit.ly/SstLq2


P.S. It's interesting that your website suggests that the product is for women, yet there is no representation of a woman on the site -- no picture, no sketch, nothing feminine, etc. Did you provide your graphic designer with a Creative Brief? If so, what did it say? If not, there's another problem to be addressed.

For me, what's missing is a clearer understanding of how using this clock has benefited a wide variety of people. Right now, it seems you've got something that people might like the look of and your words why it's more than pretty-looking. Focus on a small group of people who could really benefit from your claims, and develop case studies: what was their life before, how did it change, and why it's better. With studies/stories, you have the core for proving your benefits.