Question

Topic: Taglines/Names

Need Help With New Tagline For Software Company

Posted by jmitchell on 10/5/2012 at 12:06 PM ET 500 Points
I am in need of a new tagline.

The main point we need to get across is that our software is easily self-configured without costly customization.

Our main competitors indicate that they have a completely custom solution and their software will mirror the client's current business processes. These customization are very costly.

Regulations change like the weather in our industry. This requires the clients to go back to the vendor for more costly customizations to remain in compliance or hire a an in-house development team to do the work.

Either way, it is unnecessary.

Our software is self-configurable. There are no costly customizations. The system can be customized with a few clicks of the mouse by non-technical users.

We need to get across the idea that our software is very flexible, self-configurable without the costly customization resulting in responsible spending of institution dollars.

Of course, our CEO wants this tagline yesterday so any help would be greatly appreciated.

Thanks,
Jim
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by SteveByrneMarketing on 10/5/2012 at 4:06 PM Accepted
    It seems like you have already stated a tagline with "easily self-configured without costly customization", and you would like a few other ways to make this statement as a tagline. Is this true?

    It would help to know what industry, what regulations, what institutions, what does your software do for your customers, what is the primary benefit (other than being easy), who are your customers and where are they.

    The more info you provide, the better we can make good suggestions.
  • Posted by Jay Hamilton-Roth on 10/5/2012 at 7:21 PM Accepted
    Self-Configurable: Easier, Faster, Cheaper
  • Posted by NovaHammer on 10/8/2012 at 1:02 PM Accepted
    Client Customized Software. It's Here.

    Seamless Software Config. Every time.

    You Think It, You Get It. It's that flexible!

    In-House Software Config. for All.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)