Question

Topic: Customer Behavior

What Colors Will Entice My Customers To Buy?

Posted by Anonymous on 11/12/2004 at 11:02 AM ET 25 Points
I am trying to decide what color to paint the interior of my bicycle shop. Does color have any effect on retail sales?
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RESPONSES

  • Posted by SteveByrneMarketing on 11/12/2004 at 2:05 PM Accepted
    If it were me, I'd paint at least one whole wall a good shade of red. Red is an action color and a single red wall will contrast well with many other colors you may choose. Look at your space and think which wall would be the best for solid red, with a minimal amount of stuff (ideally none) hanging on the red wall. The shade of red depends on your situation. Start with a relatively bright medium red and go from there.

    hope this helps,

    - Steve
  • Posted by SRyan ;] on 11/12/2004 at 6:28 PM Member
    Pedal over to the Search Questions link just to the right of your question. Try using the keyword "color" and you'll find a few dozen Q&A threads that have already covered this marathon topic.

    Many of the answers there include links to useful color websites.

    I hope you're paying more attention to your store's layout than its color scheme, however!
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