Know-How Exchange : Customer Behavior

Mr.Carrie,
My question is genuinely intended for a precise clarification by your Experts /other expert Members.It is not a copy paste or cut & paste thing.
You have very wrongly understood the whole thing.Anyway Thank you,Good Luck

Mr Naganathan

I would like to know why you need a precise clarification? Surely Wikipedia or something like that would be better suited to such an abstraction.

Are you intending to advertise to Customers rather than Consumers? The problem here is that in many respects they are the same thing.

People.

People don't fit into boxes just because some professor thought it a good topic for a PhD.

You need to ask yourself what your customers feel when they buy something from you. Are they happy, sad - or worse, do they buy only because you are the cheapest and they have no other choice?

Because marketing at its best will take you out of the role as a dealer in commodities.

If you want to know more about what I think about commodities, sign up to my "Think Big" email series. You will find a link on my marketing pages of my website. You will learn something about what they are, and more importantly what they are not.

I hope this helps, Moriarty xx