Question

Topic: Website Critique

Would Visitors Subscribe To Free Newsletter?

Posted by HispanicMarketingLibrary on 12/15/2012 at 4:53 PM ET 25 Points
The website is www.HispanicMarketingLibrary.org

After visiting the website, would those visitors who are marketers targeting Hispanic Americans subscribe to the free newsletter?

Thank you.

Dr. Anthony Rodriguez
Editor
Hispanic Marketing Library
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Moriarty on 12/15/2012 at 5:00 PM Accepted
    At a first glance, there is no real attempt to convince the reader that your site would help them. All there is is bald information, to me that doesn't really do much save inform.

    My target areas are in Asia though ...

    Moriarty
  • Posted by Gary Bloomer on 12/15/2012 at 5:14 PM Accepted
    To answer your question: probably not.

    I looked at the site, and at the sample PDF. You may want to put the information in that PDF on your site and then offer a more comprehensive newsletter later. At the moment the newsletter sample reads more like a series of "Did you know?" style sound bites, which, although interesting, probably have less real marketing value than you might expect.
  • Posted by Jay Hamilton-Roth on 12/15/2012 at 8:24 PM Accepted
    Aside: If you didn't say that there was a free newsletter to subscribe to, I wouldn't have immediately figured it out.
  • Posted on 12/15/2012 at 9:35 PM Accepted
    Doubtful. The website doesn't look terribly professional, and it's not clear why anyone would care. What's the objective, and what's in it for the marketer? I can't find a benefit ... or a clear and obvious call to action.
  • Posted by HispanicMarketingLibrary on 12/16/2012 at 5:09 AM Author
    Dear Moriarty, Gary, Phil, Jay, and M,

    Thank you for your replies. Back to the drawing boad.

    Dr. T.
  • Posted by Moriarty on 12/16/2012 at 6:26 AM Member
    Dr T

    whilst it may be back to the drawingboard, you have at least had a go. Learn by your mistakes - and profit from them. My point was if you are looking to solve a problem, then find out what questions your clients' are asking that your problem answers. This is not easy, it is worth doing nonetheless.

    After all, you have something to offer.

    M
  • Posted by Gary Bloomer on 12/16/2012 at 11:35 AM Member
    Anthony,

    Do NOT give up. This is merely a bump in the road, a minor detour. Site wise, consider basing your platform on a premium Wordpress theme such as Thesis or Genesis. These particular theme's SEO capabilities will help, as will the inclusion of solid;y useful content on your site in article, blog, and subscription-based formats.

    Join THIS forum and begin contributing to questions. You have unique insight into the behaviors and needs of a growing market segment. This makes your content valuable. Use social media to create a following be passing on relevant, useful content. If I can do this on Twitter in the arts world (for art museums of all things) over the previous 12 months, YOU can create a following on Facebook and Twitter for marketing people seeking advice on how to market to the growing Latino sector.

    Connect with me via LinkedIn or Facebook and I'll be happy to pass on as many links and ides as I can think of to help you.

    Keep at it.

    Regards,

    Gary B.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Website Critique)