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Know-How Exchange

Topic: Advertising/PR

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This question has been answered, and points have been awarded.

Retail Jewelry Store Promotions

Posted by drjad123 on 250 Points
I am putting together my yearly budget and was wondering if anyone had any good ideas for retail jewelry store promotions.

  • Posted by Jay Hamilton-Roth on Accepted
    What have you tried? What's worked? What hasn't?
    Are you looking to attract single purchases, or long-term customers?
    What makes your jewelry store better than your competition?
    What's your budget? How will you know if your promotions "work"?
  • Posted by Moriarty on Accepted
    As Jay suggests, we don't have much to go on. I would like to turn this question around to ask who your best customers are. My point is that if you know who they are, you will know a lot more about how to present your business. When you promote things, it will be to them - in the knowledge that some of them will buy. You may also pick up new top-quality customers. That is a real game-changer for the small business, as your top-quality customers drive 40% of your profits despite their small number.

    Can you tell us a little about them, please?


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