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This question has been answered, and points have been awarded.
Retail Jewelry Store Promotions
12/16/2012 at 10:05 PM ET
I am putting together my yearly budget and was wondering if anyone had any good ideas for retail jewelry store promotions.
12/17/2012 at 12:02 AM
What have you tried? What's worked? What hasn't?
Are you looking to attract single purchases, or long-term customers?
What makes your jewelry store better than your competition?
What's your budget? How will you know if your promotions "work"?
12/17/2012 at 4:53 AM
As Jay suggests, we don't have much to go on. I would like to turn this question around to ask who your best customers are. My point is that if you know who they are, you will know a lot more about how to present your business. When you promote things, it will be to them - in the knowledge that some of them will buy. You may also pick up new top-quality customers. That is a real game-changer for the small business, as your top-quality customers drive 40% of your profits despite their small number.
Can you tell us a little about them, please?
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