Limited Time Offer: Save 40% on PRO with code GOPRO2018 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Ideas For Cross Promotion For Music Venue
Posted by Anonymous on
12/21/2012 at 1:58 AM ET
I am newly in charge of advertising for a 600 person capacity music venue. Recently I have made friends with a music magazine owner who is interested in helping me promote and advertise the venue with his music magazine. I have already pulled a fairly large ad in the magazine but now would like to present him with some outside the box ideas. While I have a few of my own (sampler CD's, industry parties ect.) I am at a loss for others.
Does anyone have any ideas on how I can use this partnership to help build up the venue while assisting them in expanding their magazine?
12/21/2012 at 1:05 PM
How big is the magazine network/readership? This will have a real effect on how much you can deliver to the magazine in return.
Sampler CDs and industry parties are not out of the box for a magazine - they are standard. If you are thinking out of the box, you need to start advertising with bananas or on yogurt tops.
As to inside the box ideas, how about free parties downtown (if allowed)? You could boost both presences at the same time. I'm not sure if someone on a bicycle with a flag would do your image much good - a microlight aircraft might though (with a banner behind it?). You could then have a competition to guess the name of the pilot who could then be part of an event along with his aircraft.
To be really outside the box, you need to know what your customers like APART from you. There will be something that they all like - it might be a specially scented soap, a make of motorcar or some color of clothing ... oh, and what don't they like?
12/21/2012 at 1:32 PM
ok - wild shot - find a young and up-comming DJ (one you could use for your industry parties) give him a name which ties in with the name of the music magazine, he/she could become your inhouse DJ.
12/21/2012 at 4:36 PM
Think bigger than venue + magazine. Think who else you both can partner with that would add even more value. A radio station? A local newspaper?
BACK TO TOP
Post a Comment
The Four Most Compelling Design Trends for 2018
by Pamela Webber
The Ultimate Grammar Cheat Sheet for Writers [Infographic]
by Laura Forer
What B2B Marketers Can Learn From Some of 2017's Best Emails
by Colby Cavanaugh
The Battle for Content Marketing: 8 Trojan Horse Tactics That ...
by Linda Emma
The Influencer Marketing Revolution: Macro Versus Micro ...
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with