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Topic: Student Questions

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Microtasks App For Marketing? Potential

Posted by Anonymous on 250 Points
I m a student at Singularity University and as my final project I am researching the potential of microtask applications such as Gigwalk, field agent, etc... in the marketing industry.
They have been growing a lot and claim to bring an innovative solutions to for doing Trade marketing and consumers engagement.

What do you think about it? Do you think it can be an effective, low cost option for trade marketing services such as price gathering, point of sales checking etc... ?

Would love to discuss about that and ready more about this topic!

  • Posted by Gary Bloomer on Accepted
    What I think is not important. It's what YOU think; it's how YOU apply these applications; it's where YOU see them having an impact and being effective.

    As for the use of these applications in trade marketing, before wholesalers give over warehouse space to untried goods, surely they need to know there's an in-store demand to underpin their investment of space for the proposed goods in the first place?
  • Posted by Jay Hamilton-Roth on Accepted
    (Also, Amazon's Mechanical Turk). I fear this may fuel a "race to the bottom" - paying people a miniscule amount to do a task. In some parts of the world, the amount of payment may be of significant portion of their income, but elsewhere it's forcing people to work for less and have the value of their work minimized.
  • Posted by Moriarty on Accepted
    If it is the technological approach to analyzing human behavior you won't get much in the way of really useful information. That is not because of the technology, but because of the way the data is collected. In my work most problems begin with flawed analyses - and escalate madly once the technology is brought in.

    There is still room for good ol' human imagination. Because true innovation lies outside the realms of technology. After all, technology doesn't do things by itself, it does something because someone has asked it to. Data doesn't drive itself, someone has watched something do something and recorded it, or set a machine to record it.

    One way to discover real innovation comes not from what people do, it is understanding what they don't do, and why they don't do it.

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