Limited Time Offer: Save 40% on PRO with code GOPRO2018

Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Advertising/PR

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Agency For International Pr

Posted by ko.inga on 250 Points
Please advise a good agency for international PR coverage for the watch company/ brand which will participate in the Baselworld exhibition 2013. I will need editors interviews and just mentions in well-known titles. The watches are very unique and interesting, so it worth writing. Thanks in advance.

  • Posted by Gary Bloomer on Member
    What are your strategic goals for the PR you're seeking?
  • Posted by Moriarty on Member
    What's your budget?
  • Posted by ko.inga on Author
    The budget is negotiable. The strategic goals are to let the watchmaking and business world know about the first Russian watchmaking manufacture wich does watches of luxury level, 30-50k euro each. The journalists who by chance saw the brand at the exhibitions in Paris and Beijing were quite excited and wrote good articles. In Basel we will have a good stand so I'd like to invite many foreign editors.
  • Posted by Moriarty on Member
    Are you re-branding Sekonda - or is this new? Why not emphasize the Russian-ness of the product, like ice and fur hats + vodka. It isn't something that others would do. There are those who like the feeling of cold! Russia has that in bucketfuls. The romance of the cyrillic lettering to.

    What was it that excited the journalists? What aspect did they write about? Knowing this detail is crucial to a good campaign.
  • Posted by ko.inga on Author
    Guys, I just need a ggod agency. The nuances of the PR campaign are already done, I need good executors.
  • Posted by SteveByrneMarketing on Accepted

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!