Question

Topic: Advertising/PR

Agency For International Pr

Posted by ko.inga on 2/9/2013 at 4:11 AM ET 250 Points
Please advise a good agency for international PR coverage for the watch company/ brand which will participate in the Baselworld exhibition 2013. I will need editors interviews and just mentions in well-known titles. The watches are very unique and interesting, so it worth writing. Thanks in advance.
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RESPONSES

  • Posted by Gary Bloomer on 2/9/2013 at 9:32 AM Member
    What are your strategic goals for the PR you're seeking?
  • Posted by Moriarty on 2/9/2013 at 3:33 PM Member
    What's your budget?
  • Posted by ko.inga on 2/10/2013 at 4:35 AM Author
    The budget is negotiable. The strategic goals are to let the watchmaking and business world know about the first Russian watchmaking manufacture wich does watches of luxury level, 30-50k euro each. The journalists who by chance saw the brand at the exhibitions in Paris and Beijing were quite excited and wrote good articles. In Basel we will have a good stand so I'd like to invite many foreign editors.
  • Posted by Moriarty on 2/10/2013 at 4:57 AM Member
    Are you re-branding Sekonda - or is this new? Why not emphasize the Russian-ness of the product, like ice and fur hats + vodka. It isn't something that others would do. There are those who like the feeling of cold! Russia has that in bucketfuls. The romance of the cyrillic lettering to.

    What was it that excited the journalists? What aspect did they write about? Knowing this detail is crucial to a good campaign.
  • Posted by ko.inga on 2/10/2013 at 10:09 AM Author
    Guys, I just need a ggod agency. The nuances of the PR campaign are already done, I need good executors.
  • Posted by SteveByrneMarketing on 2/10/2013 at 4:17 PM Accepted
    Here's a list of "good agencies".
    https://www.odwyerpr.com/pr_firm_rankings/independents.htm
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