Question

Topic: E-Marketing

How To Get Email Newsletter Through Anti Spam

Posted by Anonymous on 11/16/2004 at 6:57 AM ET 125 Points
Hi,

I am having trouble getting my HTML email newsletter delivered, I guess as a result of the anti spam software that exists within email systems. Can anyone suggest how to get round this, or is there a web site dedicated to this problem?

Thanks for your help

Adam
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RESPONSES

  • Posted by Carl Crawford on 11/16/2004 at 7:39 AM Member
    Why dont you just ask your subscribers to white list you? If thy really want your news letyter then they will spend a few secounds to add you to there white list.

    Carl Crawford
  • Posted by Carl Crawford on 11/16/2004 at 7:53 AM Member
    Well when they sign up say on the form something like, Please Check your spam mail for our newsletter and add ZXY@ththth.com to your white list.

    Or you could just put the address on your site saying "add this address to your white list", but this might be a problem because of Spoof email addresses and email harvesting robots.

    You also might just want to send a text email informing them to add the adderss to your site.

    Carl Crawford
  • Posted by Carl Crawford on 11/16/2004 at 7:56 AM Accepted
    *You also might just want to send a text email informing them to add the address to there white list.

    Sorry about the spelling
  • Posted by Inbox_Interactive on 11/16/2004 at 8:32 AM Member
    If you are assuming that you're having significant spam-filter problems because your open rate is 50%, you might be incorrect.

    A 50% open rate is not that bad.

    That's not to say that nobody's blocking you (no mailer can get 100% of the mail through), but unless you have hard evidence that your mail is being blocked because of an IP address or block, a tainted domain, bad headers, or bad content, you might be chasing your tail on this one.

    Is the 50% open rate the only basis on which you assume that you are being blocked to the point that you need to take corrective action?

  • Posted by Inbox_Interactive on 11/16/2004 at 9:55 AM Accepted
    Are you able to view your Top 20 or 25 domains to see if they have an open rate of zero?

    If you have a domain with a good chunk of addresses and a lower-than-average open rate (or zero) you might be on to something.

    Are you able to look at your bounces to see why they are being returned?

    Have you tried sending a text-only version to see if that improves click-throughs at all?

    Do you include a "Can't see images? Use this link." phrase that takes people to a Web version? If so, is this Web version trackable?

    Just some thoughts to keep it going...

  • Posted by SteveByrneMarketing on 11/16/2004 at 6:36 PM Accepted
    Another option is to go low tech. Simply snail mail a business letter, in your usually number 10 envelope, and invite the targeted audience to enter/click on a landing page to confirm Opt-in and white list. How many standard (without promotional graphics) business letters do you get a week? Perhaps a better cost/value solution in the long run.

    Hope this helps,

    - Steve
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