Advertising/PR - promoting a institute from Anonymous: MarketingProfs Question 40906

Topic: Advertising/PR

Promoting A Institute

Posted by Anonymous on 2/21/2013 at 12:28 PM ET 250 Points

How to promote a institute with a limited budget engaging in providing education in business sector .

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Posted by Jay Hamilton-Roth on 2/21/2013 at 12:37 PM Accepted

Promote to who?
How is the institute better/different from others?
How can you prove it?
Why a limited budget? Is this indicative of other financial problems the institute is facing?
Posted on 2/21/2013 at 7:28 PM Accepted

If the budget is too limited, that's probably a sign that promoting the institute isn't very important, or there isn't much value in it.

Can you answer Jay's questions?

Is this a commercial organization or a not-for-profit?
Posted by Moriarty on 2/22/2013 at 4:33 AM Accepted

If you have a genuine interest in your institution, and limited funds you can always use the Google display network - which when used carefully can get business people interested in what you do.
Posted by Moriarty on 2/23/2013 at 2:22 AM Member

Monmark - that is a most unhelpful comment. The education may not have anything to do with learning the English language. There are more important things in communicating than correct grammar.

Next time you're in a bar, chatting, watch the number of grammatical mistakes you make so unwittingly.