Question

Topic: Advertising/PR

How Do I Need Say When Marketing Ma Events Company

Posted by jokashua39 on 3/2/2013 at 8:26 AM ET 25 Points
I have an events company that am supposed to market I have the necessary gear and its state of the art but when someone asks me what I have I explain and they don't seem convinced
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  • Posted by Moriarty on 3/2/2013 at 1:24 PM Accepted
    Are they the right people to be speaking to? Half of the art of marketing is finding the right people to speak to.

    Secondly, what is it that they aren't convinced about? Are they just humming and haaring, or are they giving you specific reasons? The former are the kind who can't be convinced whatever you say (until of course they want an event and happen to remember your name) - the second kind are your target audience but not quite yet. What's more they are giving you hard evidence of what you need to do to convince them.

    In short, find people who want to listen first.
  • Posted by Gary Bloomer on 3/2/2013 at 2:32 PM Accepted
    What are you saying?
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