Question

Topic: Advertising/PR

Practicing Dentistry For 20 Years

Posted by Anonymous on 3/7/2013 at 11:26 AM ET 250 Points
Is it appropriate to market the doctor as "celebrating 20 years in dentstry". I've been reading on the subject and everything I see says its "Ego-Advertisitng" and to avoid it. Also, what about having a reception for the doctor in our office?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/7/2013 at 12:08 PM Member
    "20 years in dentistry" is a double-edged sword: it could be seen as a successful milestone or conveying that the doctor is "old-time" (and perhaps not current with latest procedures).

    As far as a reception, what's the purpose - to get people in the door and ... ? If there's a great talk about dental care (and not a sales presentation), that's noteworthy. Otherwise, to get the dentists' name "out there", consider such a PR opportunity as donating dental care to a homeless shelter.

    The bottom line: if someone who weren't to know anything about the dentist were to see the message or offer, would it likely cause them to take action/note? If not, save the effort.
  • Posted by Moriarty on 3/7/2013 at 1:24 PM Accepted
    Put another way, what do his patients think? Do they know he's been in business 20 years? How many people who went to him as children now visit as adults? All of these things can be looked into and checked to see if they are valuable or not.
  • Posted on 3/7/2013 at 3:07 PM Accepted
    Without knowing more than what you've told us, I'd say this falls in the "ego advertising" category, and you should find a better way to (a) recognize the dentist's longevity, and (b) deliver something that patients will value more than a celebration of the dentist's old practice. What about Jay's suggestion?

    What's the objective? Why would a patient or a prospective patient care that the dentist has been practicing for 20 years? How does that benefit them?
  • Posted by telemoxie on 3/7/2013 at 5:19 PM Accepted
    my dad used to say that you want to have a young dentist and an old doctor. You want an old doctor, because they have more experience and have seen a great many more medical situations. You want a young dentist, because they are up-to-date on latest techniques. For folks like my dad, advertising 20 years of experience would be a negative rather than a positive. If that were me, I would consider interviewing patients and publishing testimonials.
  • Posted by alan on 3/8/2013 at 7:20 AM Member
    "Celebrating 20 years in dentistry" designed as a kind of award or quality mark will be appropriate and very effective in my experience.
    Having a reception for the doctor in you office is not important. Making sure phones are answered and patients are responded to and helped fast and efficiently is important. If it takes a receptionist to do this then do it.

    Alan
  • Posted on 3/11/2013 at 9:59 AM Author
    Thank you to all who responded. Advice was very much appreciated.
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