Know-How Exchange : Advertising/PR

I give up. Why should someone subscribe to your newspaper? They are obviously aware of it, yet they don't subscribe. Why is that?

"Spring into a great deal just for you!" sounds like it could be for almost anything ... and I'd question whether it's really "just for" me if I saw it on a printed postcard.

It sounds to me like Spring is just a lame excuse for a generic promotion.

Instead of coming up with more vacuous sayings or dumb promotions, why don't we address the real issue of the BENEFIT you deliver to your target audience. The problem may or may not be related to your advertising or promotions. Maybe it's the product itself. Or the price. Or some other factor.

Why have people stopped receiving your newspaper? What value do they get from it - can they also access the same information online (no pay wall, for example)? Where else can people see a list of "Yard Sales and all the spring activites and so on.."? Before you launch a campaign it'd be a good idea to understand the prospective subscribers needs better.

Are you trying to get subscribers or advertisers with this spring push? Not clear to me.

What have your current subscribers told you they like about your newspaper? And since it is getting a little late to start planning a spring campaign, what are you doing about a summer campaign?