Know-How Exchange : Website Critique

A few things that I see: missing/weak alt tags for your images, too much animation (scrolling distracts the eyes from reading your message), some missing links (from https://www.golfdiscountcenter.com/Golf-Articles-and-More-s/72.htm), and too much information on the home page (especially the bottom set of tabs).

Dave, I had a look at your site before going shopping. There are a few major issues. One is keywords - you have way too many. Because this affects your front page content issues head on.

Your front page content needs to be general and inclusive. It shouldn't stray from that. Google likes content and always has. It gave me a real leg up when I needed it just by reading their rules. I had one of my pages on Google page1 #1 for as long as it was indexed. Okay, it wasn't exactly a busy keyword but it did bring me good traffic. That was without backlinks.

Each specific keyword you have should have its own page that is directly linked to from the first page with perhaps one page in between. Each keyword - that is to say, golf club in this case - should have around 500 words about it, and the images alt texts should be tuned to this. Image search results can be stunning if handled carefully. Your H1 (primary heading) and at least one other heading (h2,h3) should include the keyword and subsidiary keywords.

Make sure the content on each page is completely, totally unique. That is to say no content spinners as they are called (a way of electronically generating "fresh" copy by machine - Google is catching up with these guys fast. So don't go near them!). Approach each club from its use and how people can enjoy using it. Taking it from there as this is as good a way of keeping the text genuinely different. You can throw in the occasional sentence about its pricing and its metallic structure, Google doesn't mind the occasionally copied sentence.

A second - and more probing look shows you do have some of this in place, only you need WAY more copy. Way more engaging copy too. When you write, feel their feet in their shoes on the grass, hold the club and take a swing and feel how the club meets with and projects the ball ... which being me will be into the woods! Your description tags are too long* and you have too many similar keywords. (*Think of your description as a tweet about the page - 140 characters plus 10 chars. max)

You could be more helpful with your three guarantee tabs and make them a clickable link to a page describing exactly what they did and a few case studies too.

Hope this helps.

Yes, content on the home page does still matter, especially using your best keyword phrases salted within the content. And title tags still matter. But it's the links from others to your site that have increasing mattered more with google.

Check out this site for updated info:
https://www.seomoz.org/blog

At least one of your key phrases is a phrase for which there is no monthly search volume (at least, not through Google).

Of your remaining key phrases, your competition (in terms of other sites) may be too high, and the number of searches per month (to provide enough traffic that converts into actual sales), may be too low to allow you to effectively rank for these terms in organic search listings.

You might want to consider having an individual landing page per search term and not having all your key phrases on one page. You might also want to reconsider the scrolling images, your uses of brand names you may not be authorized to use, and the validity of cloned clubs.

The points you listed as "strong key differentiators" are too easy to duplicate, which weakens them as terms, and which therefore weaken your argument. Key differentiators need to be "only"-based statements—meaning, they need to be things that only you can say and claim.