Question

Topic: Advertising/PR

Leading Brand/marketing Magazines

Posted by Anonymous on 250 Points
Hi,

I need help to list the most important papers and magazines in terms of branding and marketing in: UK, USA, Canada, Spain, Italy, France, Germany and India.

Thanks for your help.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    What does "most important" mean? Most cited? Largest circulation? Oldest?
  • Posted by Gary Bloomer on Member
    Simply type the phrase "Top branding and marketing magazines in the UK" into Google, or Yahoo,
    or Bing (ideally, all three because you'll get slightly different results). Note the results.

    Then repeat the exercise and substitute the next country in your list. Again, note the results.

    Then move to the next country on your list and again, and again, note the results. And so on.

    As for "importance" I agree with Jay: important how, and to whom?
  • Posted on Accepted
    In the US, "Advertising Age" (a/k/a "AdAge" -- www.adage.com) is pretty widely read by the marketing community. It's a weekly newspaper with a growing online presence. It used to be mostly about advertising agencies and clients, but now it includes a pretty broad range of marketing topics. It's been around for at least 75-80 years.
  • Posted by Moriarty on Accepted
    I can give you an idea of the more popular papers and magazines in Europe. They will fit into what you broadly classify as "branded and marketed"

    UK: The Times, The Daily Telegraph, The Guardian; popular - Sun, Mirror, Mail, Express, Star. I'm not so hot on the magazines. I can only think of the Spectator, Economist.

    Germany*: Die Zeit, Frankfurter Algemeine Zeitung, Sueddeutscher Zeitung, Bild. Magazines: Stern, Der Spiegel.

    *Germany's media is far more diverse than the UK or US. Local papers are still very popular even if they have large amounts of syndicated material. This goes for Europe in general, although Germany and the Netherlands display a diversity greater than say France. That's my opinion. You can't really compare German and French society - and thereby their reading habits. I would like to add that Die Zeit (an occasional treat at weekends) often has three-page articles - not something you often see in UK newspapers. Its circulation is around 700,000.

    Here's some online help from Wikipedia. It might point you in the right direction
    https://en.wikipedia.org/wiki/List_of_newspapers_in_Spain

    At the bottom of the page are links to other countries too. This should give you a good idea of what Europe is up to, newspaper wise.

    You can also try https://www.world-newspapers.com/india.html
  • Posted by Gary Bloomer on Accepted
    In the UK you'll find Design Week magazine and Creative Review, both of which feature design, marketing, advertising, and branding.

    The Monday edition of the UK's Guardian newspaper features a major section on marketing, communications, and advertising. Then there's D&AD, which publishes a magazine and an annual.

    In Europe there's Lurzer's Archive magazine which acts as a powerful showcase for advertising work.
    And the International Council of Graphic Design Associations (Icograda).

    Here in the US the main advertising and design publications are CMYK, Print, HOW, and Communication Arts. The One Club for Art and Copy publishes its own magazine too. Then there's the AIGA and the Art Directors Club.

    Here's a link to a list of other publications:

    https://www.world-newspapers.com/graphics.html

    For news on marketing, PR, and communications in Canada there's: https://www.marketingmag.ca/ and there's www.canadianbusiness.com/, and www.marketnews.ca/

    You'll find the Society of Graphic Designers of Canada here: https://www.gdc.net/
  • Posted by SteveByrneMarketing on Accepted
  • Posted by chough on Accepted
    Gary has given you a good steer for UK publications above, I would add "Marketing" magazine, "Marketing Week" and Campaign (although that is mainly advertising, there's a lot of crossover.

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