Question

Topic: Advertising/PR

Ideas For Father's Day Marketing For Print Comp.

Posted by Anonymous on 5/24/2013 at 4:05 PM ET 125 Points
Father's Day is right around the corner... and I'm trying to find out what I can do.

I have a printing company.

I just have no idea right now how I would tie Father's Day in with the services I offer.

I know for a restaurant, it's no problem. They can easily offer a special for people that are treating their dads.

But does anyone have any ideas for what I can do?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/24/2013 at 4:20 PM Accepted
    A discount for fathers (or fathers-to-be)?
  • Posted by Moriarty on 5/24/2013 at 4:23 PM Accepted
    There's a small brewery here in the Netherlands that's doing something quite special - they have special bottles of beer for Father's Day. What's more, the bottles are specially numbered before they're left to do what beer bottles do in dark cellars.

    Being a girl, they don't tell me these things.

    https://www.biernet.nl/nieuws/hertog-jan-grand-prestige-voor-vaderdag

    The point is that it's special. Does this spark any ideas for your printing firm?
  • Posted by SteveByrneMarketing on 5/24/2013 at 5:15 PM Accepted
    Beyond restaurants, think about sports retail and venues. Sporting goods, golf shops/clubs, tennis shops/clubs, bike shops, sports bars ... there are many sports related opportunities for discounts, coupons, free lessons for dads, special events and the like.
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