Know-How Exchange : Advertising/PR

I really dont have an idea, we use direct mail marketing and websites in our agency we do not spend alot of money on marketing. Can you assist please?

thankyou so much, i am using another real-estate company in the same area, a large company that specializes in all areas, the one i work for is an 18 month old company small boutique, that deal with high end sales and leasing. Any suggestions regarding the marketing question.
thanks :)

Why do your customers choose to use your services? What do you do that others don't - you're high end and that means quality. What is the kind of person who wants this where you're based? At least you have some specialism that means your targeting is more refined.

Where might you find them internationally. There are two questions about Florida real estate that are live on this forum now - they may give you some more insight too.

thankyou for your advice , we deal with high end executive apartments we offer our one on service and its very personalized comapred to other agents, I am trying to think of what would make the cleints come to us over our competitors as they are quite similiar but larger companies.

Please assist. thanks

Hi there,

when you say "very personalized comapred to other agents" - this is your clue! Having just come from a house-hunting foray, getting personal (not intimate, personal) is a huge advantage. You can step out to customers in a way that's hard for larger concerns to do in quite the same way.

For example - what can you do to make your customers laugh, or sigh? Either is a VERY strong gift as most businesses won't attempt to approach their customers in this way. Finding out what you say and do that evokes this is a big clue to the way you do things. My own take is to describe the situation in a way that's absurd - for example in discussing the merits of train travel with a station-master I mentioned how the police stopped me for reading a book whilst driving home. My "argument" with the police in my story was that there wasn't anyone else on the road, and I had the right to relax! That this was in German with a smattering of Dutch words made the whole thing ridiculous and had everyone listening carefully afterwards - once they'd stopped laughing that is. Just one other point is that I don't do this deliberately, it's just part of me. A few people don't like it, most like it and some love it. It's the core of what Rosser Reeves called the USP (unique selling proposition) just look him up on Wikipedia, it's all there.

In other words, you need a way to bridge the gap that most businesses don't - and being personal and friendly will help immensely. Now quite what that is - is another matter altogether. I assure you that you have it, and are doing it now. I assure you that it's something you don't really take much notice of either, yet makes all the difference! Putting your finger on it will be a big help. If you want to contact me through my profile, I'll see if I can help you identify your "sweet spot".

thank you so much for your advice.

Do you know where i would be able to obtain an example/sample real estate marketing plan strategy on a property management business.?
Thanks Lexus

Marketing samples never work in my opinion. There are so many things that are assumed when generalizing, and the specifics are always the bit that's hard! Sorry.