Question

Topic: Advertising/PR

E-commerce Marketing

Posted by Anonymous on 6/5/2013 at 8:59 AM ET 25 Points
how can i market an e-commerce site,can i have a less expensive and effective way of doing this
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  • Posted by Moriarty on 6/5/2013 at 1:41 PM Accepted
    the best way - although it's certainly not the cheapest way - is to start a PPC campaign. Get that working, driving customers and profits. When it is turning a profit - you will know that you can put in a dollar and get one dollar twenty out.

    OK?

    Put two dollars in and get two dollars forty out. When it starts tailing off - putting in the eighteenth dollar only brings 17ct not 20 - that's the time to stop. Your market is saturated.

    That's when you can broaden your scope and seek new angles and markets - better customers.

    It does cost, it is scaleable and it is way better than just leaving it to chance (organic SEO).

    Have fun! If you get the PPC bug, you're hooked.
  • Posted by Gary Bloomer on 6/5/2013 at 5:46 PM Accepted
    Less expensive than what?
  • Posted by Gary Bloomer on 6/5/2013 at 5:47 PM Member
    Marketing is an investment, not an expense.
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