Question

Topic: Customer Behavior

What Is The Average For Cold Calls To Sales?

Posted by evan8818 on 6/20/2013 at 3:30 PM ET 125 Points
I am trying to see for every 17 cold calls made, you get one sale. Is that good, ok, bad?
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RESPONSES

  • Posted by Moriarty on 6/20/2013 at 3:48 PM Accepted
    It's generally reckoned that for general cold calling, it's 2% or one in 50. That means you're doing 3x better than the average.
  • Posted by Peter (henna gaijin) on 6/20/2013 at 3:54 PM Accepted
    I don't have specific numbers like Moriarty has, but it does seem you are doing better than average.
  • Posted by Moriarty on 6/20/2013 at 4:06 PM Accepted
    All I can say is that these are the numbers banded about. I wouldn't even attempt to call them specific!
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