Question

Topic: Advertising/PR

Marketing Service For Luxury Yachts

Posted by Anonymous on 7/24/2013 at 4:21 PM ET 50 Points
Hello Marketing profs,
I'm looking for an marketing team that can market a luxury yacht. We have a website, brochures, blog and all that stuff but we need someone that regularly sends out newsletters and materials to people and companies interested in chartering a yacht. We want someone that specializes in that segment so they have an existing database of contacts and know what to do.

Can you please recommend companies or teams that are specialized in this kind of marketing.
Thank you, Nika
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/24/2013 at 6:08 PM Member
    Assuming that you've also done the relevant Google AdWords/Display Network, then your next step is to connect with travel agents and concierges that target the area where the yacht is home berthed.
  • Posted by josephmcelroy on 7/24/2013 at 9:21 PM Member
    We market to a luxury audience in NYC, developing custom lists for our clients and associated content that earns the attention of an affluent consumer.

    If advertising is the option at which you are looking, you might consider both LinkedIn targeted ads to Executives, and to such specialty sites as https://affluence.org/advertise
  • Posted by Gary Bloomer on 7/24/2013 at 9:33 PM Member
    What's the payoff for the person you're looking for?
  • Posted by Moriarty on 7/25/2013 at 2:48 AM Member
    The Google Display network would be your most effective medium, which Jay has already mentioned. Demographics is a sinch and you can target to the zipcode. If you're doing it for yourself, you get all the income - and the information about your customer's likes and dislikes.

    There are very few agencies that can do this well, one of them is Chicago's Vitruvian (https://www.vitruvianway.com/adwords/find-google-adwords-competitive-advant...).

  • Posted on 7/25/2013 at 1:37 PM Author
    We have done some google adwork placements, but frankly we need a professional service that handles the marketing, social media outreach, ad placements etc. on a regular bases.
    We are interested in hiring and retaining a company for such a service.
  • Posted by Moriarty on 7/25/2013 at 2:27 PM Member
    Why not Vitruvian? They're some of the best heads in the biz.
  • Posted on 7/25/2013 at 5:42 PM Author
    Vitruvian seems to only do google adwords. We are looking for something more full service that will do all our social media outreach, create newsletters, possible promotions. We are looking for a full service agency specialized in luxury yachts. The yacht is in Turkey and sails the Mediterranean sea but our clients that charter it are from all around the world.
  • Posted by Moriarty on 7/26/2013 at 1:57 AM Accepted
    Have you spoken with either Howie or Kristie at Vitruvian? Whilst they only advertise Google Adwords, they are at the center of a large network of professionals.

    You could phone Perry Marshall's office in Chicago, he has long lists of agencies that have the capacity for campaigns such as yours. (312) 386-7459

  • Posted on 8/1/2013 at 12:21 PM Author
    Thank you everyone for your input. So appreciated.
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