Question

Topic: Advertising/PR

Postcard Advertising Quantity

Posted by Anonymous on 8/7/2013 at 7:40 PM ET 250 Points
How many postcards should I send out for my first business opportunity campaign?
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  • Posted on 8/7/2013 at 7:42 PM Author
    How many postcards should I have sent out for my business opportunity.
  • Posted on 8/7/2013 at 9:27 PM Accepted
    How much do you want to make? What response rate do you anticipate?

    If you want a wild guesstimate, how about 200,000? If you get a 0.1% response rate, that's 200 sales.

    The most important thing is the copy. That's where you need to spend your time/effort/money. Then the offer and the list.

    And it's always a good idea to be running an A/B test. That way you'll know what to do for your next mailing.
  • Posted on 8/7/2013 at 9:49 PM Author
    Any recommendations for complete in house direct mail company?
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