Question
Topic: Advertising/PR
Soma Pre-launch Buzz
Has anyone been keeping up with the Soma launch? Their homepage is set up to get people to sign up and get notified when the product is available, and then they're giving out rewards to people that get even more people to sign up by providing referral links (such as this one: https://drinksoma.com/93097) where people get credit for the people they refer. It's quite genius and very similar to Dropbox. Has anyone else been keeping up with this? How effective do you think this strategy will be?
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