Question

Topic: Advertising/PR

View Marketing Plan - Diabetic Home Delivery Company

Posted by Anonymous on 11/23/2004 at 2:08 AM ET 125 Points
I need to view marketing plans on a start up diabetic home delivery company with SWOT analysis and forcasting for 3 years. Can anyone give me any pointer where I can find some complete marketing plans?
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  • Posted by SRyan ;] on 11/23/2004 at 6:45 AM Member
    There's a new section on this forum called the Resource Library. Click the "search resources" link on the right side of this page. You'll find some links to sites with sample marketing plans.

    I seriously doubt you're going to find something already completed for your healthcare start-up, though.

    Is this a homework assignment?
  • Posted by Chris Blackman on 11/24/2004 at 2:55 AM Accepted
    You may find useful resources at www.bd.com, a Fortune 500 company which supplies lancets, needles, syringes and BSL monitors in most markets around the world.

    Also contact your peak national Diabetics Group. I expect there is one in most countries. e.g. www.diabetesaustralia.com.au/

    Caveat: A complete marketing plan would represent a significant and highly valuable body of work and effort. If someone is prepared to give this away, I would be extremely suspicious about using it for anything other than academic interest.

    No one gives away their future business plans in a highly competitive field - unless they see you coming.

    Hope this helps.

    ChrisB
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