Question

Topic: Advertising/PR

Tag Line For Health Conscious Magazine?!

Posted by Anonymous on 12/10/2013 at 2:55 PM ET 250 Points
Free mag advertising holistic aspects of wellbeing and health care along side natural supplements and products... Target audience 20-50 (mostly 20-30)... Avoiding the current similar mags like Holland & Barrett, Health etc... Any ideas? Dont like One Stop Shop at all...
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/10/2013 at 5:23 PM Accepted
    What's the name of the magazine?
    Print or online (or both)?
    Targeting what region?
    "Wellbeing" is a vague term - any specifics (like for improved fitness, virility, mood, flexibility, etc.)?
  • Posted on 12/10/2013 at 10:28 PM Accepted
    We need the answers to Jay's questions if we're going to be able to help you.

    Why do you think you need a tagline? What do you want it to do for you? Who is the target audience -- advertisers or readers, or both? What's the message you want to communicate?
  • Posted by Moriarty on 12/11/2013 at 2:14 AM Accepted
    How about -

    Encompassing Your Health [or wellbeing]
    Holistic health for a better quality of life
    Holistic means everything to do with your health [Saul can maul it for you!]
    Holistic health means everything
  • Posted by saul.dobney on 12/11/2013 at 2:48 AM Accepted
    Wellness for the whole you

    At one with your body

    Natural health and remedies

    360 degree care and wellbeing

    Completing the health circle
  • Posted on 12/11/2013 at 6:01 AM Author
    Thanks all. The target audience is noted... The overall 'vibe' for the magazine is holistic wellbeing, featuring an array of topics from physical wellbeing to emotional wellbeing...

    Appreciate the input! I've come up with something now! :-)
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