Question

Topic: Student Questions

Ways To Compete & Build Revenue - Airline Industry

Posted by Anonymous on 11/24/2004 at 10:12 AM ET 250 Points
Mr. X took over as president of an Airline in 1995. The Airline was losing sales for some previous years. Management had face this problem by cutting down cost. Mr. X saw saw that as a wrong solution. the Airline needed to find new ways to compete and build revenue.
The Airline had been pursuing all travelers no focus (direction) & no superior advantages to offer anyone. infact it was seen as one of the least puntual areas of operations. if you were Mr. X what will you do?
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RESPONSES

  • Posted by SRyan ;] on 11/26/2004 at 6:07 AM Member
    Have you visited the Important Guidelines page? Please go there and read ITEM FIVE. It might help you understand how to reframe your question, which you can do by adding your own comments to this thread.

    We can help you with your case study after you tell us what YOU think Mr. X ought to do.
  • Posted by Deremiah *CPE on 11/27/2004 at 9:36 PM Member
    Hi uu4no,

    Shelly makes a very valid offer. And a great deal of our experts would love to chime in and offer you some very excellent solutions to your airline case study. I'll give you this advice and if you respond with somethings you think are pertinent I'm positive everyone else will join in.

    HISTORY'S FULL OF ANSWER'S...
    Here's one key you can always use to solving your homework problems. Research history to see if there were any other people who have already "been there and done that". For example I believe you can find a boat load full of ideas by reviewing the Southwest Airlines story. Now I've given you a little bit of something what do you think?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

    PS
    take Shelley's advice...( I do ) She's pretty smart.
  • Posted on 12/30/2004 at 8:33 PM Member
    Focus on the customer offering the best (profitable) fit with present operations.
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