Advertising/PR - Slogan for selling construction equipment from farnaz

Topic: Advertising/PR

Slogan For Selling Construction Equipment

Posted by farnaz_shsh on 2/21/2015 at 3:32 AM ET 250 Points

Our company sales 15 brands of heavy machines and equipment, we need to have a Slogan for our company, any idea?

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Posted by Jay Hamilton-Roth on 2/21/2015 at 8:59 AM Accepted

What's the name of your company? Who is your target audience? Why do they purchase from you (it's likely not simply because you offer 15 brands)? Where are you located? Where are your customers located?
Posted by mgoodman on 2/21/2015 at 1:14 PM Moderator

Why do you need a slogan? What do you want it to communicate? To whom? Where? What's the name of your company?
Posted by farnaz_shsh on 2/23/2015 at 2:41 AM Author

Our company's name is Aztexnika, our location is Baku, Azerbaijan. We have Volvo,Mack,Clark, Isuzu, John Deere, Total, Michelin,SKF and etc. Our target customers are locals. We need a slogan to use it for our billboards, brochures and other PR.
Posted by mgoodman on 2/23/2015 at 9:03 AM Accepted

OK. Now what do you want the tagline to communicate? What's the benefit you offer? Why should the target audience notice and remember you? It would also help if you can narrow the target audience somewhat ... gender, age, occupation, etc.
Posted by m.jaycock on 2/24/2015 at 9:09 AM Accepted

Big Name Equipmnet for your Big Jobs
We dig your construction needs
When Big Power is needed we're there
Posted by Shelley Ryan on 3/10/2015 at 1:27 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been any activity in at least 10 days.

Thanks for participating!

Shelley
MarketingProfs