Question

Topic: Career/Training

Slogan For 50th Anniversary For Technical College

Posted by Anonymous on 3/24/2015 at 11:01 AM ET 50 Points
We are in need of a 50th Anniversary Slogan for our Technical College. This is a post-secondary educational institution serving 3 counties in the State of Florida. Our "Tag Line" is "Apply Yourself". We offer classes that are technical in nature, i.e. Cosmetology, Automotive, Nursing, Culinary.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/24/2015 at 11:58 AM Accepted
    (Aside: A 50th anniversary is seldom of interest to people outside your organization) Why not simply, "Applying Yourself For 50 Years" or "Helping Students Apply Themselves Since 1965"? Also - be careful that next year your slogan won't be dated.
  • Posted by mgoodman on 3/24/2015 at 12:22 PM Accepted
    Is a 50th anniversary somehow more meaningful than a 49th or a 51st? Focus not on the age of the institution, but on the benefit it delivers to the target audience. If you do a great job of fulfilling your mission, nobody will care how old you are. And if you don't, they will care about the age even less.
  • Posted by Gary Bloomer on 3/24/2015 at 4:48 PM Accepted
    Sadly, whether your boss (the College's president) likes it or not, a slogan for a 50th anniversary means nothing. The college is 50 years old? That's nice … happy birthday … but really, no one cares.

    The 50th anniversary only matters to the president, to the trustees, and to the donors with deep, deep pockets. The problem with this is that these people are NOT the ones being served BY the college. I've worked in higher education at Ivy League level, and it's all about the name.

    If your president and trustees REALLY want to make a difference, let's have them admit 50 students every semester and let's have the college pick up the tab for everything: tuition, room and board, subsistence—the works. Now THAT'S something worth talking about; THAT'S something worth remembering. THAT's something that will attract attention.
  • Posted by Mike Steffes on 3/25/2015 at 8:15 AM Accepted
    I feel you should have used programs in place of classes.
  • Posted by Shelley Ryan on 4/6/2015 at 8:27 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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