Question

Topic: Student Questions

Differant Between Viral And Email Marketing?

Posted by Anonymous on 12/1/2004 at 2:27 PM ET 50 Points
I have to introduce (in a presentation) viral marketing and I want to give the exact differences between viral marketing and email marketing (direct marketing).

thx
Achim
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  • Posted by SRyan ;] on 12/1/2004 at 5:41 PM Accepted
    In email marketing, the business or seller sends the message directly to the consumer.

    In viral marketing, consumers communicate to each other because the business or seller has something worth talking about!

    Click the Search Questions link on the right side of this page. Try the keyword "viral" and you can look through other Q&A threads on this topic.

    - Shelley
  • Posted by telemoxie on 12/4/2004 at 12:37 AM Accepted
    Before the presentation, I'd hand some printouts to someone, and ask them to pass them along. Then, start your presentation. Your presention (direct from you to the consumer) is similar to email marketing, while the distribution of the handouts is analogous to viral marketing.
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