Question

Topic: Student Questions

Site Audit

Posted by kikaso12 on 7/4/2015 at 7:31 PM ET 25 Points
Hi! Have site to be audited (home work). If you have 5 minutes, please let me know. The site is wowballoons.com and I will ask a few questions.
Thank you!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/4/2015 at 7:52 PM Accepted
    Quick feedback: too much text, too little specificity of your target audience, and not enough photos of people enjoying your balloons (not just the artistry).
  • Posted by Gary Bloomer on 7/5/2015 at 10:49 AM Accepted
    Need context to answer, then I will ask questions.
  • Posted by mgoodman on 7/5/2015 at 7:35 PM Accepted
    The images on the homepage suggest the company is selling balloons, not party environments for festive occasions. Big mistake.

    Where are the pictures of human beings enjoying the balloons and having more fun because the balloons set such a festive environment? Or don't humans enjoy the balloons (in which case there's a much more fundamental problem)?
  • Posted by Shelley Ryan on 7/21/2015 at 4:04 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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