Know-How Exchange : Website Critique

A few quick comments:

1. The banner on the homepage says "embers" but the copy and page header say "Dinner Bell." Confusing.

2. The tagline "The Art of Wood-Fired Grilling" needs to be bigger/more obvious, so folks understand what the site is about.

3. It would be good if you can offer a clear and compelling BENEFIT for your site visitors, so they don't have to poke around to figure out what's in it for them. ("How will my life be better if I invest time looking through this site?")

4. I'd suggest getting a large image that shows your primary target audience enjoying the benefit you deliver. Right now the site is mostly devoid of happy customers' pictures. The two that are now on the homepage are small and perhaps not optimal. You want your target audience to be able to project themselves into your story.

5. The shopping pages are about as bare-bones as they can be. They need some descriptive copy that will engage the site visitor and provide a hint of emotional reward. Right now it's just a picture (with no humans in it), a title and a price. Not very enticing. It does get slightly better when you get to the detail page for each item, but a lot of people will never get there if you don't make it sound tempting.

6. One of the inside pages (can't find it now) had rotating banner text. Confusing/distracting.


Hope these comments help.

I'm gonna cancell this post til our tech stuff is solved, sorry. Back soon.

Hi!

(1) In the Home Page, I noticed that, in the drop down for Grills, the word for Argentine is misspelled.

(2) And, the About Us Page is not about EmbersBBQ

Otherwise, impressive!

Dr. T

Hello, everyone! At the poster's request, I have closed this question and refunded the assigned points. He will return again for feedback when the website has been further updated.

Thanks for participating!

Shelley
MarketingProfs