Question

Topic: Advertising/PR

Tagline For And Adventure Venture In The Himalayas

Posted by nikhil.chauhan90 on 1/23/2017 at 3:57 AM ET 250 Points
We are a trekking entusiast group located amidst the himalayas and are looking for a catchy tagline for mountain lovers .. we have named our firm "himalayan heist"
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/23/2017 at 8:35 AM Accepted
    What does your firm name's mean?
    What type of customer are you trying to attract? Why should they trust your firm?
  • Posted by mgoodman on 1/23/2017 at 11:26 AM Accepted
    I don't get "Himalayan Heist." Heist is defined as: "... a robbery or holdup." Should trekkers be concerned that they will be robbed?

    If "heist" has a special meaning to your target audience, you need a tagline that explains what you mean. If not, you may want to consider another name rather than a "catchy tagline" that could signal you are trying to amuse or entertain with your cleverness rather than instill trust.

    In any event, the name and tagline together should communicate an important and unique benefit for your target audience. What is that benefit?
  • Posted by Peter (henna gaijin) on 1/23/2017 at 12:46 PM Accepted
    Yeah, heist does bring up negative connotations to me also.

    What do you mean by "trekking entusiast group". Is this a club? Or are you a paid guiding firm? or something else?
  • Posted by Mike Steffes on 1/23/2017 at 1:01 PM Accepted
    I, too, hope the name means something.

    Himalayan Heist
    "Steal Away for some Climbing!"
  • Posted by Shelley Ryan on 2/9/2017 at 11:46 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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