Advertising/PR - grand opening a wireless store from Anonymous: MarketingProfs Question 45990

Topic: Advertising/PR

Grand Opening A Wireless Store

Posted by Anonymous on 3/18/2017 at 2:54 PM ET 125 Points

What are some great ways to host a grand opening/anniversary for a cell phone wireless store?

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

Posted by mgoodman on 3/18/2017 at 3:50 PM Accepted

Is it a grand opening or an anniversary? Does the event have a name? What is the objective? Is it foot traffic or sales?

You might consider having a local celebrity on hand to appear in selfies, sign autographs, etc. If you can get a radio celebrity, maybe they'll broadcast live from your event (if you buy an ad schedule from them).

Have these kinds of events been successful in your industry before? If so, what did they do? If not, maybe you don't want to pursue this, but instead look for promotions that are not pegged to a specific date.
Posted by cookmarketing@gmail. on 3/20/2017 at 12:16 PM Accepted

Along with Mr.Goodman's celebrity comment, you may want to add local/state politicians.
The free PR from news gathers will ensure your name will be listed, along with mucky mucks in all local mediat
Posted by Shelley Ryan on 4/5/2017 at 7:32 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs