Know-How Exchange : Student Questions

What is it you're trying to incentivize?
What does the company do?

This sounds like a homework assignment, and we don't do homework assignments.

That's because we don't want to encourage future marketers to go into the field without the necessary skills. If we make it possible for you to take a shortcut, how will you ever learn to do the work yourself?

If you'll share your thoughts with us, we'll comment and guide you.

Besides, your professor doesn't really care if WE know how to approach your problem. He or she wants to know how YOU would approach the problem. (And the professor may well be reading the posts on this forum to see who the lazy students are!)

Each of the career options you outline is so different from its counterparts that your question is almost impossible to answer.

In general, you would ant to incent people to do things under their control which promote what the business wants to get done. So a sales person should get incentive pay based on the amount of sales they make (something they can control), but not based on the number of patents the company was granted (something that the chemical engineer might get incentive pay for).