Topic: Career/Training

New In Industry

Posted by rbshff on 250 Points
I've done a digital marketing short course last year through a well-known tertiary education organization, in a recovery period after illness. I am not sure what I should apply for. I am not experienced in SEO although I have an understanding of what it is and how it works. I am finding the UX very interesting and would like to do it. Would I need to have SEO knowledge to compliment it or should I rather focus on getting the copywriting done too? Where do I find opportunities for online digital marketing jobs?
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  • Posted by mgoodman on Accepted
    As a marketer, you are probably aware that having functional utility is not by itself enough to create a solid business. You also need to generate awareness and communicate the benefit you bring to the target audience ... Otherwise you'd be a tree falling in the forest with nobody to hear it.

    So now YOU are the product. How would you market yourself if you were your own client? Who would be your primary target audience? What unique and compelling benefit should your target audience expect if they hire you?

    Let me suggest you schedule and conduct a few informational interviews with people who do, or hire people who do, what you would like to do. Ask them to tell you about their world. What do they like about it? What do they wish were different? Why? What is on their wish list?

    Where do you "... find opportunities for online digital marketing jobs?" The same place the rest of us do. We research the target audience and learn as much about them as we can. Then we network, advertise, and participate in the organizations that can expose our skills and experience to the right decision-makers.

    You are going to have to start thinking like a marketer. :)

    Helpful hints here:
  • Posted by Gary Bloomer on Accepted
    User experience, copywriting, and SEO are all related but different. What's your goal? To be your own boss or to work for yourself?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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